News & Blog

New WordPress site for Equilibrium Partners coaching

We’ve recently provided WordPress equestrian web design for Equilibrium Partners, a Nottingham business who specialise in organisational  and leadership development, professional and personal coaching and equine guided learning. The new site has a completely custom design to match their existing logo and features large images of the herd. It’s powered by the WordPress content management system which enables Harriet to update the pages and blog whenever she would like. We also helped set up social media profiles for the business … Continue reading

Marketing your equestrian business online: 10. Marketing plan

Now we’ve gone through a number of things you can do regularly to market your business online, we will look at creating a weekly,monthly and yearly plan. With so many day to day activities to look after in a small business, a structured plan can help you keep on top of your marketing. The Weekly Plan Aim for a news/blog update every week Tweet, and add Facebook/Google+ links to this new article Link to a few relevant industry articles Link … Continue reading

Marketing your Equestrian business online: 9. Google Analytics

Google Analytics can be fearsomely complicated when you dig into it, but basic statistics are easy enough to access. When it’s linked up to Google Webmaster Tools you can see trends in website traffic, the relationship to specific events and monitor how people are finding and using your site. The right traffic? If you have lots of traffic to a particular page, you could be getting a link from a popular site (for better or worse). Analytics enables you to … Continue reading

Marketing your Equestrian business online: 8. Measuring what works

To get the best from your marketing, you need to know what is working and what is not. Once you know what you can do more of what works and less of what doesn’t, saving yourself time and money. Measurement can be tricky, but there is hope. Google Analytics and Webmaster Tools An absolute must for your equestrian website is to install Google Analytics and Google Webmaster Tools and link them together. You then get great statistics on who is … Continue reading

Marketing your Equestrian business online: 7. Email Newsletters

Now you’ve got people signed up to your list you can send them a newsletter with information about your products and services. What To Write About Make your newsletter short and punchy, stressing the benefits or alerting them to new products or services you offer. Keep people interested in staying on your list by giving away useful information like advice or tips in each newsletter as well as the sales offers and related items. You can recycle your blog articles … Continue reading

Marketing your Equestrian business online: 6. Building an email list

If you are getting lots of people coming to your website, it would be great to get their email addresses so you can contact them again and turn them into customers. They are probably interested in what you do and a simple sign up form can be enough to start building your list. These people actually want to hear more about what you do! It’s not you standing outside their house with a megaphone trying to get their attention – … Continue reading

Marketing your Equestrian business online: 5. Using Hootsuite for social media

The Twitter web interface can be confusing and it’s too easy to miss when people mention you and reply to your Tweets. It can be time consuming logging in to Twitter and Facebook separately and also tempting to spend too long reading your personal feed when logged in to Facebook. Hootsuite We recommend you use a free web application called Hootsuite instead. It’s free for up to five social media accounts and makes managing your social networks much easier and loads … Continue reading

Marketing your Equestrian business online: 4. Using Facebook Pages

Some industries will benefit more from having a Facebook page than others. We have seen Facebook work better for business to consumer campaigns rather than business to business, but it’s still worth having a Facebook page to generate links back to your website. Search engines pick up these links and they can help improve your rankings. Setting up your Facebook page The first step is to set up your Page. Make sure your business has a Page, not a Group … Continue reading

Marketing your equestrian business online: 3. Using Twitter

If used right, Twitter and other social networks can bring new customers or clients to your business at low cost. It’s also easy to talk nonsense or get in arguments on Twitter. To stay  positive and stay business focused you might avoid talking about what you had for breakfast or what is irritating you right now! There are some people spending far too much time on Twitter and Facebook showing off and/or moaning, while their businesses are struggling. If you … Continue reading

Marketing your equestrian business online: 2. What to talk about

Writing about your own business can be tricky at first, but you will soon get into it and start noticing things that would make good blog posts or website content. It means getting into the mind of your target audience. Write for your audience first The key is to know who you are talking to and aim your content at them. While it’s important to be visible for search engines, it needs to read well for humans too. For example, … Continue reading